From LinkedIn reply to booked call: follow-up messages that work

When someone replies to your LinkedIn message, answer the same day, answer their actual question in one or two sentences, and offer exactly one next step with a link. That’s the whole method. Most lost deals at this stage come from a slow answer, a vague next step, or three next steps at once.

Below: what to send by type of reply, and how to make sure it happens even on busy weeks.

Pick one next step, not three

“Happy to jump on a call, or I can send a deck, or you can try it” puts the work on the prospect. Pick the one that fits them:

Prospect	Best next step
Ready to talk, team decision	A 15-minute call with a booking link
Curious, hands-on, solo	A free trial link
Wants proof	One case study close to their situation
A user of your product	A short interview, or the feature they’re missing
Price-sensitive but interested	A discount code with what it gives

Decide this per campaign, before the replies arrive. It’s the difference between answering in two minutes and answering in two days.

Templates by type of reply

“Sounds interesting, tell me more”

Thanks Marie! In short: [one sentence on what it does for people like them]. Easiest is a 15-minute walkthrough on your accounts: [booking link]. Would Thursday work?

“How much does it cost?”

For a team of 4, it’s [plan] at [price], everything included. Most teams try it for a month before deciding. Want the trial link, or a quick call to see if it fits?

Answer the price. Hiding it behind a call reads as a red flag.

“Can you send more info?”

Sure, here’s the 2-minute version: [one link]. If it looks relevant, I can show you how it’d work on your setup in 15 minutes: [booking link].

One link. Not a deck, a brochure and a video.

“I’d love to try it”

Great, here’s the link: [trial link]. It takes about 5 minutes to set up. I’ll check in on Friday to see how it went.

Then check in on Friday.

“Who are you working with?”

Mostly [type of customer] like [one example if you can name it]. Here’s one of their results: [case study]. Want to see if it’d work the same way for you?

When the answer is “not now” or “too expensive”

That’s an objection, not interest. Answer once, briefly, and let go. We wrote the three answers that matter in LinkedIn objection handling.

Make the same-day reply automatic

The templates are the easy part. The hard part is answering within the hour on a day full of calls, across several accounts.

That’s what Reachy’s AI replies do:

1. Reachy checks for new replies every hour while the app is open.
2. It sorts each one (interested, objection, closed, over to you) and drafts the answer from your context: your booking link, trial link, case study or discount code, and your rule for when to offer which.
3. The draft lands on your phone (Telegram, Slack or Discord) with Send, Edit and Don’t send. Or approve it from Claude or ChatGPT.
4. You tap Send. Reachy re-reads the conversation and sends at its next run, from the account that holds it.

Questions it can’t answer well, like negotiations, stay with you.

Not only calls

The next step isn’t always a sales call. The same method works for:

• User interviews: an interview booking link instead of a demo. See how to recruit users for interviews on LinkedIn.
• Product usage: for signups who went quiet, a link to the feature they haven’t tried. See re-engaging PostHog and Mixpanel users.
• Customers: a discount code that expires, for people who said yes to the idea and stalled on the purchase.

Checklist

• One next step per campaign, decided in advance
• Answer the question first, then the link
• Same day, ideally within the hour
• One nudge if they go quiet, then stop

Download Reachy to have the drafts ready on your phone before you open LinkedIn.